WPP CEO Martin Sorrell stated his "instinctive dislike" for the restrictions, which went into effect Friday, but which were partially stayed by a Federal … Read the whole story
Fred & Farid Paris has hired Julien Delatte as Head of Strategy & Business Intelligence. Delatte comes to Fred & Farid from McCann New … Read the whole story
"Respect for all people is a core value of Ford Motor Company, and we are proud of the rich diversity of our company here … Read the whole story
Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world's biggest brands, according to … Read the whole story
Mindshare has released a new consumer trends report, part of its Culture Vulture series, highlighting trends that will impact the advertising business this year. … Read the whole story
Global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, according to IEG, the WPP sponsorship consultant. Spending will be up … Read the whole story
The company realized it had work to do on the never-frozen messaging front after a brand exchange earlier this month with a Twitter user … Read the whole story
Grupo Gallegos is bringing together five specialist agencies to form a new communications group named UNITED COLLECTIVE in order to offer what the agency … Read the whole story
- COMMENTARY
By becoming more entrenched in brands' data, aggressively setting the long-term agenda for brands' vision, and pursuing initiatives that reduce internal organizational blockers to … Read the whole story
The latest effort shows how English bulldog puppy Tank brought a renewed sense of joy to U.S. Air Force veteran Bryce after he returned … Read the whole story
- COMMENTARY
A single accounting structure so brands have a clear view of what they're spending and sister agencies don't get involved in budget turf wars … Read the whole story
- COMMENTARY
Tthere was kind of a big bang last week from Ogilvy & Mather, which announced it was reintegrating the manifold O&M USA subsidiaries into … Read the whole story
Tostitos bags that detect alcohol on breath. Febreze launches first Super Bowl ad. Let's launch! Read the whole story
Wunderman Seattle named Robbee Minicola as president, tasked with overseeing day-to-day operations. Most recently, she worked at Microsoft as director of global business development.Prior to … Read the whole story
Primary Design was tapped by Bluewater Farms to refresh the cranberry company's brand design on its expanding line of consumer products. The agency is … Read the whole story
