by Steve McClellan
WPP CEO Martin Sorrell stated his "instinctive dislike" for the restrictions, which went into effect Friday, but which were partially stayed by a Federal … Read the whole story
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by Richard Whitman, Columnist
Fred & Farid Paris has hired Julien Delatte as Head of Strategy & Business Intelligence. Delatte comes to Fred & Farid from McCann New … Read the whole story
by Tanya Gazdik
"Respect for all people is a core value of Ford Motor Company, and we are proud of the rich diversity of our company here … Read the whole story
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by Tobi Elkin
Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world's biggest brands, according to … Read the whole story
by Larissa Faw
Mindshare has released a new consumer trends report, part of its Culture Vulture series, highlighting trends that will impact the advertising business this year. … Read the whole story
by Steve McClellan
Global sponsorship spending is projected to rise 4.5% in 2017 to $62.8 billion, according to IEG, the WPP sponsorship consultant. Spending will be up … Read the whole story
by Karlene Lukovitz
The company realized it had work to do on the never-frozen messaging front after a brand exchange earlier this month with a Twitter user … Read the whole story
by Larissa Faw
Grupo Gallegos is bringing together five specialist agencies to form a new communications group named UNITED COLLECTIVE in order to offer what the agency … Read the whole story
COMMENTARY
by Sean Looney, Op-Ed Contributor
By becoming more entrenched in brands' data, aggressively setting the long-term agenda for brands' vision, and pursuing initiatives that reduce internal organizational blockers to … Read the whole story
by Larissa Faw
The latest effort shows how English bulldog puppy Tank brought a renewed sense of joy to U.S. Air Force veteran Bryce after he returned … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A single accounting structure so brands have a clear view of what they're spending and sister agencies don't get involved in budget turf wars … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Tthere was kind of a big bang last week from Ogilvy & Mather, which announced it was reintegrating the manifold O&M USA subsidiaries into … Read the whole story