The new agency, dubbed Mediabrands Society, will provide social media and digital content services globally. Rob Bernstein, who will run the new entity in … Read the whole story
A contest announced by Levy in December encouraged people to sign up for a chance to win a day in his office. Upwards of … Read the whole story
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It's a little late for automakers to alter their course for this year's Super Bowl, but perhaps it's not too early to start thinking … Read the whole story
Gorton's Seafood is reintroducing its iconic Fisherman spokesperson in a new advertising campaign created by AOR Connelly Partners. The 2017 version of the Gorton's … Read the whole story
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If 2016 was the year of measurement, than 2017 will become the year marketers feel comfortable enough to trust ad targeting and metrics to … Read the whole story
The two-year old mobile game and app maker is spending a bundle, not just on the Super Bowl spot, but also on a lavish … Read the whole story
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When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically breaks out to … Read the whole story
The agency, part of Dentsu Aegis Network has tapped Liam Blackwell to fill the new position. Previously, Blackwell was president at Interprise, the B2B … Read the whole story
Cheryl Davis becomes the first woman at the independent shop to hold the position of Chief Financial Officer. She reports directly to CEO Richard … Read the whole story
Stream Digital's founder Todd Cameron will become managing director, digital experience at The Shipyard, and Aaron Cook will continue to serve as creative director. … Read the whole story
Indiana Farm Bureau Insurance will air new ads from its agency Young & Laramore in Indiana markets on Super Bowl Sunday to capitalize on … Read the whole story
Boulder-based IMM has named agency vet Gina Lee COO. Lee, who previously served as senior vice president-media of the digital shop, will continue to … Read the whole story
Schwarzenegger builds a big wall in Mobile Strike teaser ad. Bieber cleans up nice. Let's launch! Read the whole story
Doner LA promoted Jason Gaboriau to chief creative officer, the office's first. Gaboriau joined Doner LA in 2015 as executive vice president, executive creative … Read the whole story
Young & Laramore was named creative agency of record for two Trane, a residential heating, ventilation and air conditioning brand, and American Standard Heating … Read the whole story
