The new practice -- Y&R Technology & Business -- will collaborate with teams across Y&R and WPP's global network to assist in providing clients … Read the whole story
Dentsu's Doug Ray is out with a piece about traits media agency executives have to have. Thing is, those traits have been resident within … Read the whole story
When optimizing for social feeds, the study found specific creative elements can be tweaked to significantly increase view through rates and impact. The agency … Read the whole story
The agency's "Hands" series of McDonald's ads has been selected by the Poster House museum to become part of its permanent collection. The work … Read the whole story
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
A new campaign makes a strategy pivot in an attempt to create emotional connections with consumers. One spot features a recently married gay couple … Read the whole story
Smartphones aren't the only devices needed to enable virtual reality experiences now, with Google bringing 360-degree content to standard Web browsers. The latest version … Read the whole story
- COMMENTARY
Loyal readers know that I have frequently written about "the dawn of the robots." A recent flurry of articles on the subject of our … Read the whole story
Athletes take the rules of sports seriously. Not only that, teammates are loyal and respectful to one another, along with their opponents. This begs … Read the whole story
DDB Chicago, promoted Jamie McGarry to senior vice president, director of business development, and Mark Hansen to chief client officer, managing director. McGarry will … Read the whole story
Assembly, MDC's media agency, was named the media agency of record for publishing platform, WordPress.com, an Automattic company. The account was awarded following a … Read the whole story
