MAD Agency Daily
Tuesday, February 14, 2017
  • Y&R Forms New Technology, Business Unit

    The new practice -- Y&R Technology & Business -- will collaborate with teams across Y&R and WPP's global network to assist in providing clients … Read the whole story

  • BBDO Study Offers Clues For Optimizing The Impact Of Video

    When optimizing for social feeds, the study found specific creative elements can be tweaked to significantly increase view through rates and impact. The agency … Read the whole story

  • Leo Burnett's Museum Piece(s)

    The agency's "Hands" series of McDonald's ads has been selected by the Poster House museum to become part of its permanent collection. The work … Read the whole story

  • Google Creates New Ad Signal, Adds 'Favorite Location' To Maps

    A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story

  • New Stouffer's Campaign Features Real Families

    A new campaign makes a strategy pivot in an attempt to create emotional connections with consumers. One spot features a recently married gay couple … Read the whole story

  • Virtual Reality Experiences Move To Desktop; Agency Execs Have Split Views

    Smartphones aren't the only devices needed to enable virtual reality experiences now, with Google bringing 360-degree content to standard Web browsers. The latest version … Read the whole story

  • AI Is Here To Kill Your Job (2017 Edition)

    Loyal readers know that I have frequently written about "the dawn of the robots." A recent flurry of articles on the subject of our … Read the whole story