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by Steve McClellan
New reports from Forrester Research highlight data-driven and customer-experience marketing efforts by brands, with a focus on how agencies must help lead those initiatives. Read the whole story
by Richard Whitman, Columnist
In a breathy email, Torrenzano Group asks, "Is your company or industry prepared to respond effectively to a 'Trump tweet' or a regulatory surprise?" Read the whole story
by Steve McClellan
The Tokyo-based holding company's international arm, Dentsu Aegis Network, had organic growth of 5.7% for the full year and 5.8% growth in the fourth … Read the whole story
by Joe Mandese
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
by Larissa Faw
A new campaign from the California State Auto Association Insurance Group highlights potential problems of tomorrow, like a drone unexpectedly flying into your living … Read the whole story
by Steve McClellan
A 20-year industry veteran, Goldstein was most recently co-founder and Chief Strategy Officer of Los Angeles based db5, a research consultancy whose clients include … Read the whole story
by Larissa Faw
Hallmark and its agency mcgarrybowen Chicago are celebrating Valentine's Day and the "season of romance" with a video titled "Hannah and Henry." It follows … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I said there was an emerging market for morality. I painted that particular picture in a somewhat negative light. Andrew Goodman, a … Read the whole story