MAD Agency Daily
Wednesday, February 15, 2017
  • Brands: Agencies Need To Up Their Game In Data Management, CX

    New reports from Forrester Research highlight data-driven and customer-experience marketing efforts by brands, with a focus on how agencies must help lead those initiatives. Read the whole story

  • Dentsu Reports 2016 Growth of 5%

    The Tokyo-based holding company's international arm, Dentsu Aegis Network, had organic growth of 5.7% for the full year and 5.8% growth in the fourth … Read the whole story

  • Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue

    At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story

  • Be Ready: Life, Drones Come At You Fast

    A new campaign from the California State Auto Association Insurance Group highlights potential problems of tomorrow, like a drone unexpectedly flying into your living … Read the whole story

  • Havas NY Appoints Industry Vet Dan Goldstein CSO

    A 20-year industry veteran, Goldstein was most recently co-founder and Chief Strategy Officer of Los Angeles based db5, a research consultancy whose clients include … Read the whole story

  • Hallmark Kicks Off Valentine's Day With 'Hannah And Henry' Video

    Hallmark and its agency mcgarrybowen Chicago are celebrating Valentine's Day and the "season of romance" with a video titled "Hannah and Henry." It follows … Read the whole story

  • Why Can't Markets Be Moral?

    Last week, I said there was an emerging market for morality. I painted that particular picture in a somewhat negative light. Andrew Goodman, a … Read the whole story