New reports from Forrester Research highlight data-driven and customer-experience marketing efforts by brands, with a focus on how agencies must help lead those initiatives. Read the whole story
In a breathy email, Torrenzano Group asks, "Is your company or industry prepared to respond effectively to a 'Trump tweet' or a regulatory surprise?" Read the whole story
The Tokyo-based holding company's international arm, Dentsu Aegis Network, had organic growth of 5.7% for the full year and 5.8% growth in the fourth … Read the whole story
At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
A new campaign from the California State Auto Association Insurance Group highlights potential problems of tomorrow, like a drone unexpectedly flying into your living … Read the whole story
A 20-year industry veteran, Goldstein was most recently co-founder and Chief Strategy Officer of Los Angeles based db5, a research consultancy whose clients include … Read the whole story
Hallmark and its agency mcgarrybowen Chicago are celebrating Valentine's Day and the "season of romance" with a video titled "Hannah and Henry." It follows … Read the whole story
- COMMENTARY
Last week, I said there was an emerging market for morality. I painted that particular picture in a somewhat negative light. Andrew Goodman, a … Read the whole story
A song scientifically proven to make babies happy. Having "the talk." Let's launch! Read the whole story
Joe Waugh was promoted to senior vice president of Harmelin Media, up from vice president of the Philadelphia-based agency. As the account director for … Read the whole story
Home Franchise Concepts (HFC), a series of direct-to-consumer brands in the home-related goods and services industry, tapped Milner Butcher Media Group (MBMG) as its … Read the whole story
