The antismoking advocacy group truth is out with a new campaign from 72andSunny that highlights what it calls the profiling tactics of the tobacco … Read the whole story
The ad agency's scope of work for bourbon brand Clyde May's, includes branding and strategy development, social media strategy, planning and content; and website … Read the whole story
Developed with agency Quirk, the creative is designed to support what PuppySpot is doing to make sure prospective puppy owners only get a dog … Read the whole story
The creation of a mega-company encompassing many of the world's largest food, personal care and home care brands would be another milestone. Read the whole story
Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision … Read the whole story
Agency Chairman Keith Reinhard sees a shift back to the integration of media and creative like it was back in the good old days. Read the whole story
TBWA\Neboko in The Netherlands used an actual symphony to promote McDonald's Maestro burger, made with two patties, bacon, aged cheddar cheese, red onions and … Read the whole story
RAPP Worldwide hired Tanya Shepley as senior vice president, healthcare, U.S., based in New York. She will report to Justin Thomas-Copeland president of RAPP … Read the whole story
Following a review, Novotel and Mercure hotels named Doner London as lead creative agency for the UK. The brands, part of the AccorHotels brand … Read the whole story
