Marla Kaplowitz will succeed Nancy Hill, although the effective date is still being finalized. The 4As said Kaplowitz was selected by a 10-person committee … Read the whole story
The effort calls for businesses to end work early on Fridays and encourage those who do leave early to go shopping. Read the whole story
The firm hired a new CMO, Jocelyn Wong, while the review was in progress. She stated Friday that the home improvement chain was "impressed … Read the whole story
As people continue to flock to lesser quality moissanite and cubic zirconia jewels, the Diamonds Producers Association (DPA) is introducing the first diamond marketing … Read the whole story
While Persol has previously focused on craft in its creative, from calligraphy and writing to acting, the nod to modern architecture is a first … Read the whole story
The apparel brand is out with a new campaign from Droga5 that will be adjusted for use in markets across Europe, the U.S., Asia … Read the whole story
The assignment came out of a competitive review with several other ad agencies. Incumbent GCG Marketing did not defend this account. TMA's healthcare practice … Read the whole story
UCHealth and its agency Grey San Francisco are unveiling a new campaign with a different approach that showcases real patients telling their stories about … Read the whole story
Sport England launched the latest version of "This Girl Can," which encourages woman of all shapes and sizes to exercise and be active. Created … Read the whole story
Suzanne Michaels was named executive vice president of creative innovation at Leo Burnett and Arc. She joins from The Abundancy, which was recently acquired … Read the whole story
Following an RFP, TEAM Enterprises was tapped by MillerCoors to handle experiential marketing and retail sampling in the U.S. This expands a relationship between … Read the whole story
