by Steve McClellan
A former research and business development director at RECMA, Olivier Gauthier is now giving the media agency tracker some competition with a company of … Read the whole story
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by Richard Whitman, Columnist
The executive, Sicen Sun, was arrested for 3D printing four imitation firearms and attempting to sell them online for $1 million. Sun claims he … Read the whole story
by Larissa Faw
As part of the effort, the brand is introducing the Brawny Woman - donning the familiar red-and-black plaid shirt - who will grace the … Read the whole story
by Larissa Faw
Just in time for Lent, McDonald's and its agency Bernstein-Rein (BR) are introducing a new campaign that highlights the restaurant chain's iconic Filet-O-Fish sandwich. … Read the whole story
by Steve McClellan
Edwards, a 25-year veteran of the Washington-area ad shop, has been president since 2014. She was named its first female partner in 2000. In … Read the whole story
by Steve McClellan
Kansas City-based agency Barkley has elevated Katy Hornaday to the post of Executive Creative Director. She's been with the agency for five years, leading … Read the whole story
by Tanya Gazdik
"Virtually any brand has the potential to make inroads with women, who represent roughly half of all consumers," YouGov BrandIndex CEO Ted Marzilli tells … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The days of the huge retainers paying for massive marketing and advertising teams are numbered. Expect to see smaller, leaner operations working on a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The only constant in general is change, while the only constant in the world of technology is consolidation. At least that's the case when … Read the whole story