by Larissa Faw
In addition to fulfilling its in-house advertising duties for the cosmetics firm, JWALK will continue working with outside non-competing brands. JWALK has had an … Read the whole story
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by Richard Whitman, Columnist
The Shop was founded by former Moroch Partners creatives David Soames and Dustin Taylor along with former Moroch account director Matt Sitser. Read the whole story
by Larissa Faw
March is Women's History Month and Wednesday is International Women's Day. Agencies and industry organizations are rolling out an array of celebratory initiatives to … Read the whole story
by Larissa Faw
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived … Read the whole story
by Steve McClellan
The new "Feel Like A Billion" campaign promotes Tropicana's new line of probiotics-infused juices. In addition to the TV spot created by BBDO, the … Read the whole story
by Steve McClellan
According to the companies, the goal of the AI program is to help make food decisions easier for consumers. "Trish" will be a part … Read the whole story
by Joe Mandese
The U.S. ranked No. 7 among the world's "best countries" but remained the No. 1 "most powerful" country, just ahead of No. 2 Russia. … Read the whole story
by Steve McClellan
The increase is a bit higher than the 4.2% increase in overall sponsorship spending for the period, but trails the 4.7% gains in sports … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable. And marketers are squarely caught on the horns of that dilemma. … Read the whole story