by Steve McClellan
Hill Holliday's new Brand Edge Index report, based on thousands of consumer survey respondents, found that niche brands and disruptive brands frequently outrank longstanding … Read the whole story
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by Richard Whitman, Columnist
Digital circulars have become the norm, but sophistication varies widely. With shoppers increasingly moving their planning and shopping online, digital optimization is important to … Read the whole story
by Larissa Faw
Agencies have been rolling out numerous initiatives in the lead-up to International Women's Day to celebrate women and their numerous contributions. Now that IWD … Read the whole story
by Larissa Faw
John Bernbach -- son of DDB co-founder Bill Bernbach and a long-time ad executive himself -- has been appointed chairman of Ai Media Group, … Read the whole story
by Larissa Faw
Chase for Business and Droga5 are showcasing a real-life tale of success as part of a new campaign to promote the Chase Ink Business … Read the whole story
by Steve McClellan
Barkley said the acquisition was driven by an increased demand from brands for service that combines communication strategy, typically the domain of ad agencies, … Read the whole story
by Steve McClellan
Freeman succeeds agency founder Chris Raih, who will become president of the agency and continue to lead new business efforts as well as focus … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in … Read the whole story