Hill Holliday's new Brand Edge Index report, based on thousands of consumer survey respondents, found that niche brands and disruptive brands frequently outrank longstanding … Read the whole story
Digital circulars have become the norm, but sophistication varies widely. With shoppers increasingly moving their planning and shopping online, digital optimization is important to … Read the whole story
Agencies have been rolling out numerous initiatives in the lead-up to International Women's Day to celebrate women and their numerous contributions. Now that IWD … Read the whole story
John Bernbach -- son of DDB co-founder Bill Bernbach and a long-time ad executive himself -- has been appointed chairman of Ai Media Group, … Read the whole story
Chase for Business and Droga5 are showcasing a real-life tale of success as part of a new campaign to promote the Chase Ink Business … Read the whole story
Barkley said the acquisition was driven by an increased demand from brands for service that combines communication strategy, typically the domain of ad agencies, … Read the whole story
Freeman succeeds agency founder Chris Raih, who will become president of the agency and continue to lead new business efforts as well as focus … Read the whole story
I participated in a roundtable conversation on AI last week, which helped me broaden my view into how the technology can be used in … Read the whole story
Menstrual hygiene advocacy nonprofit Camions of Care has rebranded as PERIOD and launched a new website that educates and informs visitors about the company's … Read the whole story
Karmarama has tapped Rob Chandler for the newly created strategy lead role for data-driven content. He reports to Karmarama chairman Jon Wilkins.< Chandler is … Read the whole story
Ooyala, a video solutions company that enables companies to monetize video and TV across all screens, tapped Bob Gold & Associates to promote its … Read the whole story