by Steve McClellan
Grey will be responsible for creative development, collaborating on market strategy and brand positioning. The appointment is effective immediately, and Grey is working on … Read the whole story
-
by Richard Whitman, Columnist
Oh there's nothing more we like than a good industry cat fight. And that's what seems to be happening over in London after Sarah … Read the whole story
by Joe Mandese
Merkle, a leading data and technology-driven marketing agency that was acquired by Dentsu Aegis Network last year, has tapped a highly regarded media strategist … Read the whole story
by Steve McClellan
The selection came after a creative review that began late last year. The agency will handle brand strategy, creative, media planning and buying, cause … Read the whole story
by Larissa Faw
Launched last fall as a spin-off of Illumina, Helix has received more than $100 million in funding and is currently talking with labs, consumer … Read the whole story
-
by Larissa Faw
The Spike network and its creative digital agency TVGla have borrowed a page from the infographic stylebook to create an ad campaign to promote … Read the whole story
by Larissa Faw
Developed with Mexico City's Papalote Children's Museum (PCM), the concept deploys a combination of smart screens, a custom-designed pressure device and old-fashioned rope to … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some … Read the whole story