eBay is overhauling its advertising strategy. In addition to consolidating its roster, the company is ramping up its budget, having topped more than $100 … Read the whole story
That's according to a study from Adloox commissioned by WPP-backed agency The&Partnership along with its media entity, m/Six. Read the whole story
Mono agency is turning to social media to kick off its "Resumeme" summer-intern program. "No one has the attention span anymore for full-on resumes," … Read the whole story
The beast pairs with Broadway star Titus Burgess in a campy-sensuous 'duet' set in a sauna after a tough workout. Burgess sings, Sasquatch growls … Read the whole story
Arcana Academy developed the launch campaign that includes TV, social video units, the kilz.com/magnolia website, a set of infographics, and a full library of … Read the whole story
Units of WPP, Omnicom and Publicis, and at least one major advertiser, have signed on as charter members of controversial ad blocker AdBlock Plus' … Read the whole story
Price discrimination is not a new concept in the Financial Services industry. Banks charge interest rates based on how likely a customer is to … Read the whole story
A group of children who never flew before were asked about their flying expectations. First, kids talk about why they haven't flown. For one … Read the whole story
TBWA\London hired Justin Clouder as strategy partner on Lidl, tasked with building on the agency's award-winning "Surprises" campaign. Clouder joins TBWA from Leo Burnett … Read the whole story
Following a request for proposal and review process, Cactus successfully retained the Colorado Lottery advertising account. Cactus has served as agency of record since … Read the whole story