The appointment came after a formal review. Launching in June, Level will become IAG's fifth airline brand alongside Aer Lingus, British Airways, Iberia and … Read the whole story
What you and I call native advertising, John Oliver once called "repurposed bovine waste." Read the whole story
The Unlimited Group is a small but growing market player that went private late last year with its acquisition by Dbay Advisors for an … Read the whole story
A new campaign from Terri & Sandy promotes the Lyric hearing aid as one that can't be seen. Research shows many hearing challenged people … Read the whole story
TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can … Read the whole story
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with the media buying and selling software firm Strata. The relationship integrates Choozle with … Read the whole story
The thrust is the importance of choosing "real," fresh, sustainably produced food over processed food, with inclusion of the type of unambiguous digs at … Read the whole story
- COMMENTARY
There are two sides to every coin, and a coin can't exist without both sides. The same can be said for marketing: You need … Read the whole story
Droga5 London created "A Race Car Set Free," its first work for SEAT. SEAT cars have raced and won competitions in the past, like … Read the whole story
Carmichael Lynch promoted Marcus Fischer from president to CEO, the fourth in the agency's 55-year history. Fischer rejoined Carmichael Lynch as president in 2013. … Read the whole story
Eastman Chemical is naming Schafer Condon Carter (SCC) as its agency of record for the LLumar brand of window tints used in automotive applications. … Read the whole story
