by Larissa Faw
The appointment came after a formal review. Launching in June, Level will become IAG's fifth airline brand alongside Aer Lingus, British Airways, Iberia and … Read the whole story
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by Richard Whitman, Columnist
What you and I call native advertising, John Oliver once called "repurposed bovine waste." Read the whole story
by Larissa Faw
The Unlimited Group is a small but growing market player that went private late last year with its acquisition by Dbay Advisors for an … Read the whole story
by Larissa Faw
A new campaign from Terri & Sandy promotes the Lyric hearing aid as one that can't be seen. Research shows many hearing challenged people … Read the whole story
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by Wayne Friedman
TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can … Read the whole story
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by Philip Rosenstein
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with the media buying and selling software firm Strata. The relationship integrates Choozle with … Read the whole story
by Karlene Lukovitz
The thrust is the importance of choosing "real," fresh, sustainably produced food over processed food, with inclusion of the type of unambiguous digs at … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are two sides to every coin, and a coin can't exist without both sides. The same can be said for marketing: You need … Read the whole story