MAD Agency Daily
Thursday, March 23, 2017
  • Brand Union Appointed AOR For Start-Up Airline Level

    The appointment came after a formal review. Launching in June, Level will become IAG's fifth airline brand alongside Aer Lingus, British Airways, Iberia and … Read the whole story

  • The Unlimited Group Hires First CMO

    The Unlimited Group is a small but growing market player that went private late last year with its acquisition by Dbay Advisors for an … Read the whole story

  • Lyric Campaign Promotes Hearing Aid's Invisibility

    A new campaign from Terri & Sandy promotes the Lyric hearing aid as one that can't be seen. Research shows many hearing challenged people … Read the whole story

  • TV Political Media Buying: Networks Can Be A Better Bet

    TV stations remain a dominant media-planning component for various political campaigns. Their spot rate prices have grown so much that TV network shows can … Read the whole story

  • Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns

    Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with the media buying and selling software firm Strata. The relationship integrates Choozle with … Read the whole story

  • Chipotle Launches Family-Targeted Videos, In-School Push

    The thrust is the importance of choosing "real," fresh, sustainably produced food over processed food, with inclusion of the type of unambiguous digs at … Read the whole story

  • Two Sides Of A Marketer's Coin

    There are two sides to every coin, and a coin can't exist without both sides. The same can be said for marketing: You need … Read the whole story