VML's remit for the iconic Chocolate brand includes traditional and digital advertising; social media strategy and community management; analytics and insight; PR and campaign … Read the whole story
The&Partnership is demanding that Google, Facebook, et al open up their walled gardens and allow inside third party purveyors of ad verification solutions such … Read the whole story
Zocdoc and its agency Office of Baby are introducing a new marketing campaign to raise awareness of the client's revamped approach to search for … Read the whole story
Underwear brand Tommy John has released "Kevin Hart's Morning Briefing," an online series featuring comedian/actor (and investor in the brand) Kevin Hart to build … Read the whole story
Stagwell, Mark Penn's marketing investment firm, said it has an option to buy a majority position in the agency at some point in the … Read the whole story
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
- COMMENTARY
In Adland, we sell "better" for our clients' brands daily. But how often do we actually step out of the walls of our offices … Read the whole story
In the words of Captain Obvious, "Life isn't always rewarding, but Hotels.com is." The quirky company spokesman is back, promoting the Hotels.com Rewards Program … Read the whole story
Indianapolis-based Young & Laramore expanded the digital team within EchoPoint, its in-house media division. The agency hired Lindsey Warner as digital director, Katie Gonzalez … Read the whole story
Clapit, a social platform where emerging artists can showcase their talent in a positive and supportive realm, tapped Diffusion as its agency of record … Read the whole story
