Mediapsssst
The&Partnership is demanding that Google, Facebook, et al open up their walled gardens and allow inside third party purveyors of ad verification solutions such as Adloox. Read the whole story
VML's remit for the iconic Chocolate brand includes traditional and digital advertising; social media strategy and community management; analytics and insight; PR and campaign … Read the whole story
Zocdoc and its agency Office of Baby are introducing a new marketing campaign to raise awareness of the client's revamped approach to search for … Read the whole story
Underwear brand Tommy John has released "Kevin Hart's Morning Briefing," an online series featuring comedian/actor (and investor in the brand) Kevin Hart to build … Read the whole story
Stagwell, Mark Penn's marketing investment firm, said it has an option to buy a majority position in the agency at some point in the … Read the whole story
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
- COMMENTARY
In Adland, we sell "better" for our clients' brands daily. But how often do we actually step out of the walls of our offices … Read the whole story
In the words of Captain Obvious, "Life isn't always rewarding, but Hotels.com is." The quirky company spokesman is back, promoting the Hotels.com Rewards Program … Read the whole story
Indianapolis-based Young & Laramore expanded the digital team within EchoPoint, its in-house media division. The agency hired Lindsey Warner as digital director, Katie Gonzalez … Read the whole story
Clapit, a social platform where emerging artists can showcase their talent in a positive and supportive realm, tapped Diffusion as its agency of record … Read the whole story
