"This partnership is critical for us because it's one of the biggest bets we're making on the Microsoft platform," says Samih Fadli, chief intelligence … Read the whole story
Interpublic Group and The Advertising Club of New York hosted an event Monday exploring the topic of Black Women in advertising, marketing and media … Read the whole story
The name change is part of a broader effort to improve diversity efforts internally and across the industry, the WPP shop indicated. Read the whole story
She Runs It is hosting its annual What's Hot Conference on Wednesday in New York City to explore how technology and innovation will continue … Read the whole story
Tom Doctoroff, well known as an authority on Chinese consumers was with JWT for two decades before departing last June. With Prophet he'll split … Read the whole story
FOUR32C founders Mark Jarecke and Mike Lee, both Conde Nast Digital alumni, will join the Sullivan senior team. Read the whole story
In a move expected to increase the accuracy of ad targeting, the partnership means basing decisions on data from about 4,000 banks and their … Read the whole story
With Partoyan at the helm of the GOP-oriented agency, Targeted Victory looks to move into global corporate and public affairs. Read the whole story
Former Razorfish Germany CEO Sascha Martini will lead the office as managing director, effective April 1. Read the whole story
From an accountability perspective, the IPG CEO's comments about a single (albeit large) media seller should apply to all entities throughout the paid media … Read the whole story
In a great post earlier this year, VC Pascal Bouvier (along with Aldo de Jong and Harry Wilson) deconstructed the idea that starts-ups always … Read the whole story
Reminding us of reality and toning down the hype a bit, Swedish ad agency Forseman & Bodenfors is out with an ad for Swedish … Read the whole story
Can you solve a jigsaw puzzle on Instagram? Make Facebook your Facebook. Let's launch! Read the whole story
VML hired Perry Puccetti as executive director, technology. He will focus on bringing in new technologies, capabilities and cost efficiencies. Puccetti reports to Jeff … Read the whole story
Hi-gloss was named creative and media agency of record for Grove Bay Hospitality Group, a restaurant owner, operator and boutique consulting firm. The agency … Read the whole story