by Larissa Faw
The top priority is to understand what the industry expects and wants from the organization before she begins the job on May 8. She … Read the whole story
by Wayne Friedman
The new company will provide a turnkey addressable video solution for brands and agencies, including addressable video planning, implementation and campaign measurement. Read the whole story
by Steve McClellan
Cathy Butler assumes the role from interim CEO Aaron Lau. He will shift to the post of president of International/CEO North America for the … Read the whole story
by Steve McClellan
The firm previously worked with MullenLowe sibling R/GA. Last summer the financial services firm hired MDC Partners' Assembly for media duties. Read the whole story
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by Larissa Faw
A social, political and economic transformation is taking place in America, new research from McCann North America concludes. Read the whole story
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by Wayne Friedman
Advertising execs say more ads per screen -- and diverse ads -- are needed, as part of a study that contends the lack of … Read the whole story
by Laurie Sullivan
Platforms like Leapfrog become smarter as they learn, taking data and making it actionable. Lately, the company has experienced a hiring spree, looking to … Read the whole story
by Steve McClellan
Led by Shelley Diamond, Chief Client Officer at the agency, two existing clients will use the service first: UNCF and Special Olympics. Read the whole story
by Steve McClellan
It is said to be Safe At Home's largest campaign to date and the first in more than a decade. Gyro created the effort … Read the whole story
by Larissa Faw
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all of its clinics to create a cohesive brand message that it asserts "humanizes … Read the whole story
COMMENTARY
by Chris Copeland, Op-Ed Contributor
Buyers must break out of 'digital only' mindset to achieve clients' goals. Read the whole story
COMMENTARY
by Brooke Reno, Op-Ed Contributor
Last week, Google came under intense fire for its inability to protect brands on its YouTube platform. Is Google to blame? Partially, but in … Read the whole story
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by Richard Whitman, Columnist
The acquisition will provide the ability for brands to customize the post-click landing page experience based upon what is known about the person landing … Read the whole story