by Larissa Faw
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking … Read the whole story
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by Richard Whitman, Columnist
That's from a report by McCann, whose North America Chief Strategy Officer Steve Zaroff said, "America's increasingly pervasive polarization is creating a new kind … Read the whole story
by Steve McClellan
The agency is rebranding to punctuate its stand, committing to a pay audit and is staging walk-outs today at its offices at 3:24 p.m. … Read the whole story
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by Steve McClellan
The lower court erred in its ruling that past precedent required Trustee David Gottlieb to allege and prove "bad faith" on the part of … Read the whole story
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by Larissa Faw
Of all the issues confronting the agency world, the lack of diversity is "absolutely issue one" for the brand, the firm's head of marketing, … Read the whole story
by Larissa Faw
Although IPG's Michael Roth dismissed the threat of financial giant Accenture's continued pivot toward advertising during his 4As keynote speech, it's impossible to ignore … Read the whole story
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by Larissa Faw
Agencies face big challenges going forward. Industry leaders discussed how best to address them at a 4As Conference panel. Read the whole story
by Wayne Friedman
Automotive advertising is the biggest category for the show -- some $13 million for the year-over-year period ending April 3, according to iSpot.tv. In … Read the whole story
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by Sara Guaglione
Minute Media's technology powers sports publishing brands 90min, 12up and DBLTAP, which serves more than 75 million users per month. While Minute Media has … Read the whole story
by Joe Mandese
Nearly half of ad executives surveyed recently about their advertising plans for "fake news" said they either don't care or do not know what … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I was planning on writing a very erudite column on how our consumption of news has drastically changed, when I decided to do a … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
All agencies and most marketers still tend to think in terms of long-range client-agency relationships. But I think it might be time to throw … Read the whole story