by Steve McClellan
Havas and Guangdong Advertising Group have signed a joint venture to create Havas GIMC Advertising Co., headquartered in Shanghai. Havas will own 51% of … Read the whole story
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by Richard Whitman, Columnist
What is going on? It's like we're living in some kind of twilight zone or some sort of experimental bubble that, at any point, … Read the whole story
by Larissa Faw
"It's not a question of whether we do have bias. We do. Which are ours? How does this mechanism work?" asked Howard Ross of … Read the whole story
by Steve McClellan
The campaign, from BBDO and Mediacom, tackled the deeply rooted view in India that women should handle household chores with a social campaign suggesting … Read the whole story
by Karlene Lukovitz
On Wednesday afternoon, Pepsi pulled an ad featuring Kendall Jenner, which had elicited a storm of social media criticism that it appropriated and trivialized … Read the whole story
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by Larissa Faw
At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story
by Larissa Faw
NBCUniversal is opening up its pocketbook to capture the consumer all day. The network now guarantees $1 billion in inventory across the whole portfolio … Read the whole story
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by Larissa Faw
If there is a bad guy within the advertising agency, programmatic would likely win the crown of the evil overlord right now. "Programmatic has … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Storytelling requires thought. When you're thinking of the next thing to say, you tend to try and fill that void. I mean... this is … Read the whole story