by Steve McClellan
The cuts are part of a broader program to achieve up to $6.4 billion in savings over the next three years. Stock prices of … Read the whole story
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by Richard Whitman, Columnist
This year, the competing groups, comprised of various agency talent, tackled No. 14 on the United Nation's list of Sustainable Development Goals: Life Below … Read the whole story
by Larissa Faw
The campaign, called, 'Move Freely,' is from 72andSunny Amsterdam. The luggage line is Bugaboo's first product to go to market since its popular baby … Read the whole story
by Larissa Faw
"Don't be afraid of quota conversations," says agency CEO Matt Jarvis. "Diversity doesn't advance without purpose. Unset goals never get met." Read the whole story
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by Larissa Faw
Target's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference session earlier this week to discuss how they developed a new media agency … Read the whole story
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by Steve McClellan
Virta founder and CEO Mika Hayrinen will run the combined Mediabrands and Virta operations in the country. He'll report to Mediabrands Nordics CEO Michael … Read the whole story
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by Laurie Sullivan
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate … Read the whole story
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by Laurie Sullivan
Gen Z, ages 7 to 19, mostly use Google to conduct online searches, only 25% favor online search ads, 22% like mobile display ads; … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
This week the news has been filled with indignation from the buy side, and low-key defensiveness from the sell side regarding an issue we … Read the whole story