by Steve McClellan
Julie Batliner, who has spent more than a decade at the agency building its PR practice, succeeds Marcus Fisher, who was recently elevated to … Read the whole story
-
by Richard Whitman, Columnist
United just can't get out of its own way, making silly misstep after misstep. Read the whole story
by Steve McClellan
The MD+I offering includes website creation, mobile apps, digital marketing campaigns and social programs. It also develops full-scale enterprise solutions. Read the whole story
by Larissa Faw
AARP, its agency DDB New York and the Ad Council are introducing their first-ever public service awareness campaign designed specifically to address this largely … Read the whole story
-
by Larissa Faw
Smith Brothers will create in-store materials, advertising campaigns, promotional programs and a new website for the 12-location dining chain operating in Delaware, Pennsylvania and … Read the whole story
by Joe Mandese
Late in the day Tuesday, United Airlines CEO Oscar Munoz finally issued what communications experts consider a true apology and a promise to ensure … Read the whole story
COMMENTARY
by Deb Gabor, Op-Ed Contributor
Segmentation is a fine marketing tactic, but it won't help build a brand people can wholeheartedly rally behind. In fact, segmentation can even work … Read the whole story
by Karlene Lukovitz
The ad is running on billboards and in bus shelters located within a few hundred feet of Taco Bell restaurants in Florida, Georgia, and … Read the whole story
-
by Tobi Elkin
As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital … Read the whole story