by Steve McClellan
Havas Group has appointed Peter Mears Chief Operating Officer for its network of media agencies, effective immediately. In this newly created role, Mears will … Read the whole story
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by Richard Whitman, Columnist
At his former agency Wohl led the firm's work for BNY Mellon, Michelin, and other clients and oversawthe team responsible for the shop's "First … Read the whole story
by Larissa Faw
The campaign from agency imre features the experiences of influencers at different resorts, by way of both live social content and post-trip "snapisodes." Read the whole story
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by Larissa Faw
The Shipyard has unveiled a spinoff called Smart Harbor, designed to service the marketing needs of local insurance agents. Read the whole story
by Steve McClellan
Barker will work on the launch of four new WaffleWaffle breakfast products, which will debut in Walmart this June. Read the whole story
by Steve McClellan
The San Francisco-based agency has tapped ad veteran MJ Deery to run the new unit as director. Read the whole story
by Karlene Lukovitz
The ad aims to build awareness of Chipotle's claim that it's now the only national chain to use "no added colors, flavors or preservatives, … Read the whole story
by Tanya Gazdik
Elements of success in a campaign like this are shared experiences and shared values, Audi's Ken Bracht tells attendees at the MediaPost Marketing: Automotive … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The television ad industry knows that big change is afoot. Ratings are declining, audiences are fragmenting, digital competition is fierce, and agencies and advertisers … Read the whole story