Leading the pack with 12 finalist selections is McCann New York with its "The Field Trip to Mars" work for client Lockheed Martin. Read the whole story
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story
This program might benefit the agency more than its potential batch of students. "We want these interns to school us," says Jason Peterson, chairman … Read the whole story
WPP's deals included the acquisition of Hispanic specialist Zubi Advertising Services and Chinese digital shop 3Ti Solutions. WPP's acquisitions during the period added 640 … Read the whole story
RAPP Worldwide, part of Omnicom Group, has appointed Gabe Weiss chief strategy officer for the agency's New York office. Weiss will report to New … Read the whole story
Search expert Mike Blumenthal says Google is not doing enough to clean up the spam and fake reviews in Google Maps, and that the … Read the whole story
It's all added to retailers' woes, from discounters like Payless announcing bankruptcy earlier this month to struggles at higher-end brands, including Michael Kors and … Read the whole story
The social giant's streaming video service came under intense scrutiny after video surfaced of one Ohio man gunning down another. It is just the … Read the whole story
I think it's fair to say that consumers have embraced the new "stories" platforms to express themselves to their friends, family members or hundreds … Read the whole story
For the past few years, Californians have been continually reminded to conserve water. Major League Soccer's LA Galaxy encouraged residents to "Protect the Pitch," … Read the whole story
Carmichael Lynch elevated Julie Batliner to president. Batliner will continue in her current role as managing partner and president of PR firm, Carmichael Lynch … Read the whole story
Battery was named global agency of record for AECOM, an infrastructure firm that provides design, engineering, construction and management services to varying clients. "This … Read the whole story