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by Larissa Faw
McCann Worldgroup won 23 trophies. Leo Burnett was the show's second largest winner with 18 awards. Read the whole story
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by Richard Whitman, Columnist
McCann New York won the Best in Show GRANDY Award for its Lockheed Martin "Field Trip to Mars" campaign as well as being named … Read the whole story
by Joe Mandese
IPG Mediabrands' UM unit has been named media agency for luxury fashion accessory marketer Coach Inc. Billings were not disclosed, but the companies said … Read the whole story
by Joe Mandese
Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from … Read the whole story
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by Larissa Faw
National Geographic is supporting its new scripted series "Genius" with a Viking Cruises sponsorship running across several marketing channels. Read the whole story
by Joe Mandese
Cinema advertising network National CineMedia is looking to expand its reach of American moviegoers outside the theater, and has named a digital media veteran … Read the whole story
by Larissa Faw
Developed by Carmichael Lynch, the "Live Unprocessed" messaging recognizes the international dairy cooperative's belief that cheese should be made without anything artificial. Read the whole story
by Larissa Faw
The African Penguin and other endangered species will be featured on various Stonyfield YoKids packaging this year. Read the whole story
by Larissa Faw
Created by Arnold Worldwide, the incorporate hidden camera footage to record real graduates reacting to real-life scenarios. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Video Advertising Bureau queried ad buyers and marketers about their viewing habits and how they'd guess those match up to average American viewers.' … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's probably the biggest hurdle any B2B vendor has to get over. It's called the Status Quo Bias, and it's deadly in any high-risk … Read the whole story