WPP CEO Martin Sorrell took a roughly one-third reduction in total compensation, largely due to the phase-out of a long-term incentive plan that many … Read the whole story
In the Huffington Post, Barker EVP and Creative Director Sandi Harari has written an open letter of sorts to men working in the ad … Read the whole story
Last year, Publicis Argentina partnered with Renault for the "Dream Cradle" campaign that promoted the auto maker with a fictional cradle containing a base … Read the whole story
Based in San Francisco, Oscar Garza has been elevated to global director of media activation while New York-based Brian Krick has been appointed global … Read the whole story
Rosen is tasked with helping to expand the agency's offering, manage its data-driven tools and oversee social media activities. It's the second senior executive … Read the whole story
In this newly created dual role, Scharf will be tasked with strengthening the firm's presence and reach in the Southeast. Read the whole story
The findings of a new survey on trust and transparency suggest that marketers are willing to increase digital media budgets if they can get … Read the whole story
The shop, with more than 140 employees, focuses on the specialty pharmaceutical and rare disease space, as well as what it calls the "mom … Read the whole story
- COMMENTARY
Brands have simultaneously influenced the emergence of too many agencies and made themselves dependent on them. It's now up to brands to wean themselves … Read the whole story
- COMMENTARY
Is the iconic "Charging Bull" sculpture unfairly being portrayed as a villain by "Fearless Girl" supporters? Yet in the hundreds of media stories devoted … Read the whole story
It's been close to 20 years since actress Rachael Leigh Cook starred in the memorable "This Is Your Brain On Drugs" commercial. It's hard … Read the whole story
BBDO Minneapolis hired Liz Giel as vice president, director of strategy. Giel has more than 12 years of experience working on clients in retail, … Read the whole story
Following a review, Patheon, a global provider of pharmaceutical development and manufacturing services, named Madras Brand Solutions as its global agency of record. "Madras … Read the whole story
