Phillipe Krakowsky will continue to run the Interpublic Group media operation as chairman, a role he was appointed to last February. Since then, Tajer, … Read the whole story

Together, agency and client will seek to deepen the brand's relationship with non-English speaking households. The effort will span advertising, social media, in-restaurant point-of-purchase … Read the whole story

People use and relate to mobile devices across nine "needs states" on a continuum ranging from "Inward" to "Outward." Each state presents distinct implications … Read the whole story

John Patroulis will be based at Grey headquarters in New York. He's the first to hold the global CCO post at the agency since … Read the whole story

Facing growing criticism for its failure to stop the spread of offensive video, Facebook is promising to hire another 3,000 human content monitors. Facebook … Read the whole story

Developed with its lead advertising agency, Opperman Weiss, the "Be the Meister" platform encourages consumers to be "meisters" of their own lives, with the … Read the whole story

The appointment follows a formal review involving five agencies. McKinney's scope of work includes advertising, media, strategy, social, and public relations services. Read the whole story

Unilever's Brooke Bond Red Label Tea wants to empower Arab women through its "Speak Your Heart" campaign, which seeks to change the perception that … Read the whole story