Phillipe Krakowsky will continue to run the Interpublic Group media operation as chairman, a role he was appointed to last February. Since then, Tajer, … Read the whole story
While Nader makes some valid points about the potential sketchiness of native advertising and its potential for deception, he goes on to equate it … Read the whole story
Together, agency and client will seek to deepen the brand's relationship with non-English speaking households. The effort will span advertising, social media, in-restaurant point-of-purchase … Read the whole story
People use and relate to mobile devices across nine "needs states" on a continuum ranging from "Inward" to "Outward." Each state presents distinct implications … Read the whole story
Only 27% of media buyers and planners say "with confidence" that they are informed of the brand safety measures for the ads they buy, … Read the whole story
John Patroulis will be based at Grey headquarters in New York. He's the first to hold the global CCO post at the agency since … Read the whole story
Facing growing criticism for its failure to stop the spread of offensive video, Facebook is promising to hire another 3,000 human content monitors. Facebook … Read the whole story
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meister" platform encourages consumers to be "meisters" of their own lives, with the … Read the whole story
The appointment follows a formal review involving five agencies. McKinney's scope of work includes advertising, media, strategy, social, and public relations services. Read the whole story
Unilever's Brooke Bond Red Label Tea wants to empower Arab women through its "Speak Your Heart" campaign, which seeks to change the perception that … Read the whole story
- COMMENTARY
Many of you know the FCC recently rolled back its rules around ISPs gathering and utilizing data for advertising purposes. This move, while praised … Read the whole story
Lysol is known for being a household germ killer, but a new TV and social media campaign positions the brand as a protector of … Read the whole story
Gyro named Adryanna Sutherland as chief operating officer. A new position, Sutherland most recently served as president of Gyro Cincinnati. While there, she launched … Read the whole story
Following a review, Smith Brothers Agency was named agency of record for Iron Hill Brewery & Restaurant group. Smith Brothers will create in-store elements, … Read the whole story
