by Joe Mandese
After years of erosion, Madison Avenue's original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings from the Association … Read the whole story
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by Richard Whitman, Columnist
Last year McCann Japan hired a robot creative director. Now SapientRazorfish says it will use an advanced chatbot-who goes by the name "Billi"--to interview … Read the whole story
by Larissa Faw
Taiwan's EVA Air has selected MullenLowe U.S. as its North American creative AOR following a formal review. Read the whole story
by Larissa Faw
Tang has been appointed Chief Growth Officer at Omnicom's Organic. Based in New York, she reports to CEO David Shulman. She replaces Lynne O'Reilly, … Read the whole story
by Larissa Faw
The structure was officially unveiled during "The Mummy Day" festivities this May 20, where the film's star Tom Cruise, his co-stars and director Alex … Read the whole story
COMMENTARY
by Alec McNayr, Op-Ed Contributor
There's a lot of gray area in the answer. Established agencies, steeped in years of TV budgets, don't put their best people on social … Read the whole story
by Karlene Lukovitz
The brand's efforts to drive awareness of the bottles and associated contest include promoting them on its social media channels and outreach through LGBTQ … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
So this is my swan song. Naturally, I have gone back to review what has gone on in this space over the course of … Read the whole story