MediaPost Publications - MediaPost Agency Daily 06/06/2017

'What Happens In Vegas' Takes Fanciful Flight In Latest Iteration
by Larissa Faw
The new effort features the most channel-specific campaign messaging the organization has launched to date. And the new flight will feature much more fanciful … Read the whole story
Embargoed News Is Not Embargoed Until The Publication Agrees To It
by Richard Whitman, Columnist
I get this email earlier today from some PR person who clearly isn't steeped in the rules of the game. Read the whole story

Wunderman Adds To Its Consultative Offering With Cocktail Acquisition
by Steve McClellan
The consultancy is based in Spain with offices in Mexico and Colombia. Clients include professional soccer club Real Madrid, department store group El Corte … Read the whole story
ANA Lobbies To Preserve Tax Break For Ad Expenses
by Wendy Davis
The Association of National Advertisers is urging Congress to preserve a longstanding tax code provision that allows companies to deduct all ad expenses. Read the whole story
Periscope Acquiring Analytics Shop Anthem
by Steve McClellan
With the acquisition of Chicago-based Anthem, Periscope adds both data and analytics strategy expertise and additional executive firepower. Read the whole story
CarGurus Launches National Campaign
by Tanya Gazdik
"Our primary target is in-market auto shoppers, but with our expansion into TV, we're also investing to build broader brand awareness," CarGurus' Sarah Welch … Read the whole story
COMMENTARY
Digital IS Mainstream Media, Agency World Adjusting
by Maarten Albarda, Featured Contributor
Attentive readers will have noticed that today's column has a new name, and I guess we must talk about that first. We are now … Read the whole story

NEW! Gyro Creates 'Status Go' Campaign For Grant Thornton
by Steve McClellan
Earlier this year gyro Chicago won the U.S. AOR for global tax and audit giant Grant Thornton. Now the agency is out with its … Read the whole story
Revolving Door: FAST Hires At Mindshare
by Larissa Faw
In the latest iteration of Mindshare’s adaptive marketing practice (aka real-time marketing) the WPP media agency has appointed Norm Johnston CEO of FAST (Future … Read the whole story
BIZ DEV: Shrimp Baskets Selects RSQ For AOR Duties
by Larissa Faw
Shrimp Baskets Restaurants has appointed RSQ as its first-ever AOR without a review. The seafood chain previously developed the majority of its ad work … Read the whole story