by Steve McClellan
Dentsu Aegis Network US CEO Rob Horler is stepping down after a 17-year run with the group to pursue new opportunities, the company confirmed … Read the whole story
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by Richard Whitman, Columnist
And here's the kicker: They're going to form the nucleus of a new Graf 'agency within an agency'! Read on to get details. Read the whole story
by Steve McClellan
Effie Worldwide has appointed Traci Alford President and CEO. Previously, she was a marketing executive as Shell International and before that at Cadbury Schweppes. Read the whole story
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by Steve McClellan
A new report from media consultant ID Comms finds that media shops continue to be regarded with "suspicion" by advertisers. The two sides differed … Read the whole story
by Steve McClellan
Sid Lee has appointed Mimi St. Gelais to the new role of Head Of U.S. Client Leadership. She will work with brands including The … Read the whole story
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by Philip Rosenstein
The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to … Read the whole story
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by Laurie Sullivan
More than 60 million monthly visitors to the site or its apps are more likely to make a purchase after searching for a product … Read the whole story
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by Gavin O'Malley
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So, here's the question: Could Sears -- the retail giant that has become the poster child for the death of mall-based retail shopping -- … Read the whole story