Dentsu Aegis Network US CEO Rob Horler is stepping down after a 17-year run with the group to pursue new opportunities, the company confirmed … Read the whole story
And here's the kicker: They're going to form the nucleus of a new Graf 'agency within an agency'! Read on to get details. Read the whole story
Effie Worldwide has appointed Traci Alford President and CEO. Previously, she was a marketing executive as Shell International and before that at Cadbury Schweppes. Read the whole story
A new report from media consultant ID Comms finds that media shops continue to be regarded with "suspicion" by advertisers. The two sides differed … Read the whole story
Sid Lee has appointed Mimi St. Gelais to the new role of Head Of U.S. Client Leadership. She will work with brands including The … Read the whole story
The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to … Read the whole story
More than 60 million monthly visitors to the site or its apps are more likely to make a purchase after searching for a product … Read the whole story
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story
- COMMENTARY
So, here's the question: Could Sears -- the retail giant that has become the poster child for the death of mall-based retail shopping -- … Read the whole story
KFC and space flight company World View are raising awareness for the chain's Zinger chicken sandwich by sending it to the stratosphere in a … Read the whole story
Kathy DiToro, a noted producer with more than 25 years of experience, is joining Martin Williams Advertising as VP, director of content production. In … Read the whole story
Pella Corporation has appointed Eleven as its agency of record following a formal review. The incumbent agency The Integer Group created the previous brand … Read the whole story
