Three senior Maxus executives are shifting to roles at Essence. A couple of other top-level managers are also joining the GroupM agency to help … Read the whole story
First of all, remember to pace yourself. It's going to be a long but fun week. Read the whole story
It's been slightly over a year since the Association of National Advertisers (ANA) released its report on the state of media transparency in the … Read the whole story
A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more … Read the whole story
Kyle, previously at brand consultancy Wolff Olins, will lead new business efforts, and cross-network collaboration for the Dentsu Aegis-owned agency as well as partnerships … Read the whole story
The discount hotel reservations app previously released some OOH messages in its hometown of SF, but this is the first wide-scale outdoor campaign, supported … Read the whole story
- COMMENTARY
The days of advertising campaigns founded primarily on big creative ideas appear to be dwindling, and data is stepping up to play more of … Read the whole story
The Rhode Island Blood Center is launching its first brand campaign to encourage new donors in a creative way and raise the overall profile/awareness … Read the whole story
Argonaut, part of Project Worldwide, has tapped Angelique Moreno to oversee talent recruitment. She’ll report to CEO Robert Riccardi. Previously Moreno spent five years … Read the whole story
Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomaly, part of MDC Partners, after a review. The business will be handled … Read the whole story
