by Larissa Faw
It's easier to herd cats than to get agencies to work together. Yet two years ago, Pio Schunker joined Samsung with a vision to … Read the whole story
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by Richard Whitman, Columnist
The biggest story coming out of Cannes this year is Publicis Groupe's Decision to pull out. Read the whole story
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by Larissa Faw
A group of well-known industry thought leaders tackled the issue during a Cannes session today that included Procter & Gamble's Marc Pritchard; former Vanity … Read the whole story
by Larissa Faw
Brands have the opportunity to do more than simply sell products. They can make meaningful connections about what really matters to consumers. That message … Read the whole story
COMMENTARY
by Dale Clarke, Op-Ed Contributor
Cybersecurity has been prominent in the news of late. Most recently, a new ransomware attack called WannaCry was spreading like wildfire. Within 24 hours, … Read the whole story
by Karlene Lukovitz
This year's top 50 list reflects marketing's increasing diversity. A third of the CMOs are women, including three out of the top 10 spots, … Read the whole story
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by Philip Rosenstein
Celtra announced a $15 million investment led by WPP and Unilever Ventures this week. WPP and Unilever have positioned themselves to use Celtra's creative … Read the whole story
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by Laurie Sullivan
The shift in trust is the most surprising finding from the study, and consumers are most influenced to make a purchase after viewing a … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
One particularly arresting moment in William Gibson's cyberpunk classic, Neuromancer, occurs toward the end when Case, the protagonist, meets the eponymous and anthropomorphized AI … Read the whole story