NBCUniversal will shift from sister agency Maxus, which is being merged into MEC. Target is serviced by a dedicated agency, Team Arrow, which will … Read the whole story

McCann has filed a formal Government Accounting Office protest saying that it was unfairly eliminated by the GAO, which made the decision to cut … Read the whole story

The 70-person Clearhead touts a proprietary data-driven methodology to optimize key digital marketing, merchandising, sales, and service experiences. Read the whole story

The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the … Read the whole story

Arguably, there has never been a more challenging time to be in the B2B marketing field, vying for the attention of busy, hard-to-reach and … Read the whole story

I have written in the past that the CMO of today is really the chief advertising officer, because many of the traditional CMO duties … Read the whole story

Pinnacle Foods and its agency Partners Ink are introducing a "Cheesy" campaign to promote the new Snyder of Berlin product line.Playing off the line's … Read the whole story

Mod Op is adding to its leadership team with Audra Pace joining as creative director/brand strategist in New York City and Andy Hann joining … Read the whole story

Power Tool maker Chervon has appointed The Escape Pod as AOR for SKIL and SKILSAW tool brands, responsible for creative, TV, radio, digital, social and … Read the whole story