MAD Agency Daily
Tuesday, July 18, 2017
  • GroupM Shifts Target, NBCU Accounts To Essence

    NBCUniversal will shift from sister agency Maxus, which is being merged into MEC. Target is serviced by a dedicated agency, Team Arrow, which will ... Read the whole story

  • Accenture Acquires 'User Experience' Shop Clearhead

    The 70-person Clearhead touts a proprietary data-driven methodology to optimize key digital marketing, merchandising, sales, and service experiences. Read the whole story

  • Burger King's Machado, GE's Comstock Among Ad Club Of NY Honorees

    The Advertising Club of New York Is honoring industry luminaries at a New York gala July 18. The group's annual Advertising People of the ... Read the whole story

  • Data In The Age Of Wisdom (And Foolishness)

    Arguably, there has never been a more challenging time to be in the B2B marketing field, vying for the attention of busy, hard-to-reach and ... Read the whole story

  • Chief Endangered Marketing Officer

    I have written in the past that the CMO of today is really the chief advertising officer, because many of the traditional CMO duties ... Read the whole story