MediaPost Agency Daily
Monday, July 24, 2017
  • Compensation Divide: Agencies Prefer Fees, Clients Like Incentives
    by Joe Mandese

    Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a … Read the whole story

  • WPP's Grey Acquires Full-Service Digital Agency Sensio
    by Steve McClellan

    It's the second acquisition by the holding company of a European shop in as many weeks. Last week, the company agreed to acquire Germany's … Read the whole story

  • COMMENTARY
    Agency M&A: Seller Beware
    by Doug Johnson, Op-Ed Contributor

    Small and mid-size agencies putting themselves up for sale are like winners on Let's Make a Deal. Behind door number one or two, they … Read the whole story

  • Band-Aid, Amazon, Google Are Tops In Brand Health
    by Tanya Gazdik

    "Innovation and usefulness are rewarded by consumers. None of the companies on this list could ever be considered 'complacent,'" YouGov's Ted Marzilli tells "Marketing … Read the whole story

  • Miracle Whip Sponsors Senior Basketball Team
    by Tanya Gazdik

    The San Diego Splash and Miracle Whip announced the sponsorship in a video on their respective Facebook pages. The endorsement deal will span the … Read the whole story

  • MEDIApsssst
    TBWA May Get Dragged Into JWT Sex Discrimination Lawsuit
    by Richard Whitman, Columnist

    Yep, that Erin Johnson-JWT Lawsuit is still ongoing, and now the defendants want to drag Omnicom's TBWA into it. Read the whole story