MAD Agency Daily
Monday, July 24, 2017
  • Compensation Divide: Agencies Prefer Fees, Clients Like Incentives

    Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a ... Read the whole story

  • WPP's Grey Acquires Full-Service Digital Agency Sensio

    It's the second acquisition by the holding company of a European shop in as many weeks. Last week, the company agreed to acquire Germany's ... Read the whole story

  • Agency M&A: Seller Beware

    Small and mid-size agencies putting themselves up for sale are like winners on Let's Make a Deal. Behind door number one or two, they ... Read the whole story

  • Band-Aid, Amazon, Google Are Tops In Brand Health

    "Innovation and usefulness are rewarded by consumers. None of the companies on this list could ever be considered 'complacent,'" YouGov's Ted Marzilli tells "Marketing ... Read the whole story

  • Miracle Whip Sponsors Senior Basketball Team

    The San Diego Splash and Miracle Whip announced the sponsorship in a video on their respective Facebook pages. The endorsement deal will span the ... Read the whole story