Dubbed RPM, after its founders, the New York-based shop will focus on Broadway and other entertainment-focused clients and offer an array of services. Big … Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
The two new spots will run for a few months before new quality/ingredients spots are rotated in, and new "friends" spots will be launching … Read the whole story
The startups will work with Verizon Ventures and Verizon's digital media businesses on product and technology projects, as well as R/GA's strategic marketing, consulting, … Read the whole story
The firm's Interactive unit has purchased marketing agency Wire Stone. The deal follows the consultant's acquisition last week of Brand Learning. Last month it … Read the whole story
That was 50 years ago. Yikes, life does come at you fast! The San Francisco-based agency has transformed part of its office into an … Read the whole story
Chevrolet and its agency Commonwealth//McCann are launching the first brand campaign in Brazil promoting the Camaro Fifty, the 50th anniversary edition of the iconic … Read the whole story
iCrossing has appointed Jacob Davis to the new position of head of audience planning as the digital agency continues to evolve its search marketing … Read the whole story
Japan-based automaker Nissan is shifting its global creative assignment for its luxury brand Infiniti from MDC Partners’ Crispin Porter + Bogusky to sibling agency … Read the whole story
