MAD Agency Daily
Friday, August 11, 2017
  • Break A Leg: Industry Vets Launch New Broadway-Centric Ad Agency

    Dubbed RPM, after its founders, the New York-based shop will focus on Broadway and other entertainment-focused clients and offer an array of services. Big … Read the whole story

  • Call For Submissions: 'People-Based Marketing Awards'

    In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story

  • New Bud Light Spots Focus on Simple Ingredients, Quality

    The two new spots will run for a few months before new quality/ingredients spots are rotated in, and new "friends" spots will be launching … Read the whole story

  • Startups Selected For Venture Studio From Verizon Ventures, R/GA

    The startups will work with Verizon Ventures and Verizon's digital media businesses on product and technology projects, as well as R/GA's strategic marketing, consulting, … Read the whole story

  • Accenture Marketing Sector Buying Spree Continues

    The firm's Interactive unit has purchased marketing agency Wire Stone. The deal follows the consultant's acquisition last week of Brand Learning. Last month it … Read the whole story