The WPP agency has promoted God-is Rivera to the new role. She is tasked with developing practices and methodologies designed to ensure diversity and … Read the whole story
That's according to a new survey from Saatchi & Saatchi New York. Gen Zers are also wary of picture-perfect images. "Go for authenticity, not … Read the whole story
Paul Donato, a long-time media researcher who most recently was chief research officer of Nielsen, has been named chief research officer of the Advertising … Read the whole story
72andSunny New York's campaign, taglined "Say Oui to Pleasure," conveys a French sensibility, with a touch of tongue-in-cheek, in whimsical TV spots directed by … Read the whole story
And with a far better purpose than the ridiculous structure that's been proposed down in the Southwest. Read the whole story
- COMMENTARY
Google is almost 20 years old. The domain Google.com was registered on September 15, 1997. Given that 20 years is an eternity in internet … Read the whole story
Wrigley’s Orbit gum has launched a new set of ads that offer a fresh take on how a clean-feeling mouth can boost your confidence … Read the whole story
Naperville, Ill-based agency Rhea + Kaiser has hired Martha Porter Fiszer as SVP, Executive Creative Director. Porter Fiszer will oversee the agency’s creative operations … Read the whole story
New York-based advertising agency Barker has been appointed lead creative and strategy agency for cold weather gear and slippers brand ISOTONER, part of totes>>ISOTONER. … Read the whole story
