MAD Agency Daily
Wednesday, August 16, 2017
  • VML Names Its First Director of Inclusion And Cultural Resonance

    The WPP agency has promoted God-is Rivera to the new role. She is tasked with developing practices and methodologies designed to ensure diversity and … Read the whole story

  • Gen Z Prefers Brand Quality, Value Over Origin Stories, Social Causes

    That's according to a new survey from Saatchi & Saatchi New York. Gen Zers are also wary of picture-perfect images. "Go for authenticity, not … Read the whole story

  • Former Nielsen Research Chief Donato Joins ARF

    Paul Donato, a long-time media researcher who most recently was chief research officer of Nielsen, has been named chief research officer of the Advertising … Read the whole story

  • Yoplait Aims For French Revolution With Oui, Distinctive Launch Campaign

    72andSunny New York's campaign, taglined "Say Oui to Pleasure," conveys a French sensibility, with a touch of tongue-in-cheek, in whimsical TV spots directed by … Read the whole story

  • Is Google Slipping, Or Is It Just Our Imagination?

    Google is almost 20 years old. The domain Google.com was registered on September 15, 1997. Given that 20 years is an eternity in internet … Read the whole story