According to a new WFA study, in the last 12 months 35 multinational companies with combined annual marketing spend of more than $30 billion … Read the whole story
Mitsubishi Motors is taking advantage of the upcoming solar eclipse to promote its new 2018 Eclipse Cross CUV. Read the whole story
In an important endorsement of the TrustX initiative launched earlier this year by digital publishing trade group Digital Content Next (DCN), the Association of … Read the whole story
Consultancies are making a huge push on the agency M&A front. Deloitte is the latest example. Read the whole story
Gain Theory, the media and marketing consultancy housed within WPP’s GroupM has appointed Russell Nuzzo as global head of attribution and marketing technologies. Nuzzo … Read the whole story
Hasbro’s My Little Pony product line has launched a new effort from Grey New York, featuring a social experiment tied to the back-to-school season. … Read the whole story
Online music streaming service Spotify has selected UM, part of IPG’s Mediabrands for global media duties, the client has confirmed. Global billings weren’t immediately … Read the whole story
