MediaPost Agency Daily
Friday, August 18, 2017
  • GroupM To Impose Viewability Standards Worldwide

    The firm said Thursday it is strengthening its viewability standard for social and mobile newsfeed environments. It is also undertaking research to study the … Read the whole story

  • Duncan Channon Helps Craft Beer Pioneer Get Back To Its Roots

    One of the pioneers of the craft beer industry, Redhook, is taking the wraps off a major brand extension today that it worked with … Read the whole story

  • No Question About It: Horizon Is One Of The 'Best Places To Interview'

    Horizon Media ranks second on job website Glassdoor's new top 100 list of "Best Places to Interview" in the U.S, and number one in … Read the whole story

  • Whether Or Not Software 'Eats Agencies' Is Up To Agencies

    Venture capitalist and creator of the web browser as we know it Marc Andreessen famously wrote an opinion piece in The Wall Street Journal … Read the whole story

  • With Sales Up, Walmart's E-Muscles Are Showing

    Some industry experts see plenty of risks ahead for Walmart, however, especially as Aldi and Lidl present new competitive threats on the brick-and-mortar side … Read the whole story

  • Mindshare Wins Global Sanofi Media Assignment

    The French pharma giant spends an estimated $1 billion on measured media annually. Havas will handle U.S. Media. The company also expanded its creative … Read the whole story