The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That … Read the whole story
Having seen both sides, the competitive threat is real. But agencies can and should differentiate themselves. It's no secret that consultancies are masters of … Read the whole story
A virtual reality experience essentially takes a consumer into a virtual world, often quite detached from the physical world. One of the challenges of … Read the whole story
"In some cases, consumers are more interested in knowing what's not included than what is included in the products they buy," notes the report. Read the whole story
Since his last "Garfield At Large" column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of … Read the whole story
After WPP's poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin's agency conglomerate, and the … Read the whole story
Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What … Read the whole story
With the major Adland holding companies now all reporting first-half results, Pivotal Research senior analyst Brian Wieser has calculated that combined, the firms' second-quarter … Read the whole story
Interpublic agency R/GA has appointed Angela Hannam as global chief talent officer. She’ll be based in New York and report to agency founder, chairman … Read the whole story
NYC Emergency Management is taking a new approach to the city's “Know Your Zone” hurricane evacuation preparedness campaign by featuring personalized portraits of real … Read the whole story
EP+Co has been named AOR for Knoxville, TN-based, Cellular Sales, said to be one of the largest Verizon Wireless retailers in the U.S., following … Read the whole story