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by Steve McClellan
The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That … Read the whole story
COMMENTARY
by Nicole Clemente, Op-Ed Contributor
Having seen both sides, the competitive threat is real. But agencies can and should differentiate themselves. It's no secret that consultancies are masters of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A virtual reality experience essentially takes a consumer into a virtual world, often quite detached from the physical world. One of the challenges of … Read the whole story
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by Karlene Lukovitz
"In some cases, consumers are more interested in knowing what's not included than what is included in the products they buy," notes the report. Read the whole story
by Joe Mandese
Since his last "Garfield At Large" column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
After WPP's poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin's agency conglomerate, and the … Read the whole story
COMMENTARY
by Bob Liodice
Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What … Read the whole story
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by Richard Whitman, Columnist
With the major Adland holding companies now all reporting first-half results, Pivotal Research senior analyst Brian Wieser has calculated that combined, the firms' second-quarter … Read the whole story