MAD Agency Daily
Monday, August 28, 2017
  • Havas Group Reports Organic Revenue Decline For The First Half

    The firm posted an organic revenue decline of nearly 1% in the second quarter and 0.4% for the first half of the year. That … Read the whole story

  • How Agencies Can Compete Effectively Against Consultancies

    Having seen both sides, the competitive threat is real. But agencies can and should differentiate themselves. It's no secret that consultancies are masters of … Read the whole story

  • Isobar Creates VR Emotional Measurement Platform

    A virtual reality experience essentially takes a consumer into a virtual world, often quite detached from the physical world. One of the challenges of … Read the whole story

  • Nielsen Confirms 'Clean' Labels Boosting CPG Sales

    "In some cases, consumers are more interested in knowing what's not included than what is included in the products they buy," notes the report. Read the whole story

  • Bob Garfield: Still At Large, Rugged Too

    Since his last "Garfield At Large" column in May, Bob Garfield has been quite busy. In addition to his ongoing role as co-host of … Read the whole story

  • The Agency Holding Company Model Is NOT Dead -- Just Challenged

    After WPP's poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin's agency conglomerate, and the … Read the whole story

  • Abhorrent And Outrageous

    Abhorrent and outrageous don't begin to express the disgust the ANA and our members, feel towards the despicable description in today's MediaPost column, "What … Read the whole story