The appointment is effective later this month. Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand's … Read the whole story
The "Job Search" creative plays off Godzilla with GCI version of the client's mascot breaking through an office building to rescue a female executive … Read the whole story
Verizon Communications will feed data to its new advertising business collected from an opt-in rewards program that allows wireless subscribers to earn credits for … Read the whole story
The family advertising tradition began in the '70s, when Frank Perdue and, later, his father, company founder Arthur W., appeared in TV ads. In … Read the whole story
The new operation is being led by Jared Christensen, Stun's VP Head of Production. While Christensen is now wearing two hats, the production company … Read the whole story
- COMMENTARY
A few columns ago, I mentioned one of the aspects troubling me about technology: the shallowness of social media. I had mentioned at the … Read the whole story
Coty and agency Leo Burnett France are relaunching Playboy Fragrances with the "Never Stop Playing" global campaign designed to empower Millennials. The campaign's theme … Read the whole story
The Martin Agency has appointed Chris Shumaker EVP, Managing Director – Growth and CMO. It’s a new position at the Richmond, VA-based ad shop, … Read the whole story
Milan-based spirits giant Gruppo Campari has selected WPP—more specifically a team within the holding company—to be what the firms are calling a “preferred global … Read the whole story
