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by Richard Whitman, Columnist
The VML-Rockfish combination is the latest agency consolidation move made by WPP in recent months. In June, it confirmed it was combining MEC and … Read the whole story
by Steve McClellan
WPP has dubbed its newly merged MEC-Maxus agency Wavemaker. With $38 billion in billings, the resulting entity is being positioned as a "media, content … Read the whole story
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by Larissa Faw
MATTER, the San Francisco-based design firm, will become part of Fjord, Accenture's design and innovation consultancy. Read the whole story
by Karlene Lukovitz
More than 100,000 products featuring images of show characters Rick Grimes, Michonne and Daryl Dixon will be in stores prior to the new season's … Read the whole story
by Joe Mandese
The OpenX team found a new "shadowy," "first-price auction" marketplace emerging that may violate industry standards that have been the foundation of programmatic trading … Read the whole story
by Aaron Baar
"Netflix has totally disrupted entertainment, and T-Mobile has totally disrupted wireless," CEO John Legere said. "The world is about to find out what it … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Talk is turning into action as John Lewis ditches boys and girls labels and Clarks becomes embroiled in a sexism row. Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story