The VML-Rockfish combination is the latest agency consolidation move made by WPP in recent months. In June, it confirmed it was combining MEC and … Read the whole story
WPP has dubbed its newly merged MEC-Maxus agency Wavemaker. With $38 billion in billings, the resulting entity is being positioned as a "media, content … Read the whole story
MATTER, the San Francisco-based design firm, will become part of Fjord, Accenture's design and innovation consultancy. Read the whole story
More than 100,000 products featuring images of show characters Rick Grimes, Michonne and Daryl Dixon will be in stores prior to the new season's … Read the whole story
The OpenX team found a new "shadowy," "first-price auction" marketplace emerging that may violate industry standards that have been the foundation of programmatic trading … Read the whole story
"Netflix has totally disrupted entertainment, and T-Mobile has totally disrupted wireless," CEO John Legere said. "The world is about to find out what it … Read the whole story
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Talk is turning into action as John Lewis ditches boys and girls labels and Clarks becomes embroiled in a sexism row. Read the whole story
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To properly calculate return on digital media investment we must take into account two other words beginning with the letter I: intent and impressions. … Read the whole story
WPP’s dedicated Ford agency, GTB, has appointed Tito Melega Global Chief Creative Officer. He replaces Toby Barlow who left the agency earlier this year. Melenga will … Read the whole story
Financial services company Barclays has decided to move its global media account to Omnicom Group after a review that began earlier this year, according … Read the whole story
Unilever's Simple Skincare and agency TMW Unlimited are attempting to redefine the teen skincare category in the UK away from troubleshooting problems, like acne … Read the whole story
