by Steve McClellan
One year ago, HP issued a challenge to its top agencies to improve the level of diversity staffing within the account teams handling its … Read the whole story
by Steve McClellan
Middleton is the former CEO of Performics, the Publicis Groupe-owned search and performance marketing agency. She held that post for nearly four-and-half years from … Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. Read the whole story
by Steve McClellan
Marketing and brand content producer CreativeDrive, part of Bertram Capital, is expanding its global and Asian footprint with the formation of CreativeDrive Asia. Dean … Read the whole story
by Wayne Friedman
A 2014 agreement between Nielsen and comScore only gave comScore the ability to use Nielsen's technology measurements for online and TV audiences, as a … Read the whole story
by Joe Mandese
News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The … Read the whole story
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by Richard Whitman, Columnist
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmatic players, and the Ad Council have announced a collaboration through which Rubicon … Read the whole story