The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
The incumbent was Dallas-based Camelot Strategic Marketing & Media which had handled the business for about 30 years. Read the whole story
Josh Engroff, who stepped down as chief digital officer of The Media Kitchen in May, has joined promising IoT software platform Evrythng as COO. … Read the whole story
Panelists at a Tuesday Advertising Week session on programmatic applauded the growing number of players, like Target Media Network and IHeartMedia, that are becoming … Read the whole story
- COMMENTARY
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
- COMMENTARY
We are arguing about whether our citizens have the right to protest peacefully (they do). We are arguing about whether sports teams should be … Read the whole story
There were differing points of view expressed at an Advertising Week NY session on the topic. Brand America is "messy, complicated and boorish," said … Read the whole story
It looks like the organizer of the Cannes Lions festival -- Ascential being the parent organization -- has a holding company problem to deal … Read the whole story
The Ad Council, in partnership with the U.S. Department of Health and Human Services’ Children’s Bureau, AdoptUSKids and creative agency KBS, are encouraging foster … Read the whole story
Annette King is leaving Ogilvy & Mather Group after 18 years to become CEO of Publicis Groupe in the UK. The single-country Groupe CEO … Read the whole story
William Henry has appointed Leopold Ketel (LK) as AOR for the luxury brand of pocket knives, artisan jewelry and other accessories for men. LK … Read the whole story
