The firm is fostering new research on polar bears and the oceans in partnership with environmental groups. The efforts show how the firm's approach … Read the whole story
The Drug Enforcement Administration, along with the Elks community service organization and Sunny Day Entertainment, are partnering with the YouTube comedy brand Smosh to … Read the whole story
72andSunny worked on the branding refresh with the city, including the development of a new "LA Original" logo. A supporting film includes Rapper Kendrick … Read the whole story
Dentsu Aegis Network's 360i Wednesday unveiled a new dedicated unit devoted to developing brand strategies, discovery and "e-commerce optimization" around a single platform's marketing … Read the whole story
The Twitter campaign was one of the strongest to date across A-B's entire portfolio, based on an exceptional cost per view and strong CPM. Read the whole story
- COMMENTARY
On Tuesday, MLB announced a partnership with YouTube that names Google's video service a World Series partner. As the presenting sponsor, YouTube TV will … Read the whole story
SilencerCo is reaping huge earned-media rewards from a promotional video Donald Trump Jr. did for the firm, declaring that its silencer was "awesome." Another … Read the whole story
Andy Sung is departing R/GA to serve as the first chief digital officer at PureRed as the integrated marketing agency seeks to expand its … Read the whole story
High-end fashion retailer Nordstrom has selected Camelot Strategic Marketing & Media as its new media agency of record following a review. The client previously … Read the whole story
The Balvenie and agency Red Tettemer O’Connel + Partners are introducing the Scotch whiskey brand’s first national TV campaign to promote a web series that … Read the whole story
