by Steve McClellan
Lodging giant Marriott has put its global media planning and buying assignment into review, the company confirmed today. Incumbent Wavemaker is expected to participate. Read the whole story
by Steve McClellan
Publicis Groupe was down more than 6% on the Paris Stock Exchange this morning, while WPP American Depository Receipts traded more than 2% lower … Read the whole story
by Larissa Faw
Under the agreement, Horizon will now offer clients voice-enabled experiences on various platforms, including Amazon Alexa, Google Home and Apple HomePod, as well as … Read the whole story
by Joe Mandese
Harmelin Media, which celebrates its 35th anniversary this week, proves some unconventional truths in the media services industry: An agency can grow, remain independent, … Read the whole story
by Larissa Faw
"Even though we have some preliminary encouraging signs, we remain very cautious and determined to win," Publicis CEO Arthur Sadoun told analysts on an … Read the whole story
by Larissa Faw
Yard will retain its current branding after the acquisition. Its roster of clients includes Nike, Desperados, Beats by Dre, Uniqlo, Jordan, Red Bull and … Read the whole story
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by Richard Whitman, Columnist
Today, apparently unhappy with Publicis Groupe results, the big players in the sector were punished -- Publicis the most, dropping about 6%. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A Pew Research Center press release announced that over 1,000 tech experts surveyed are split on whether people and technology can conquer online misinformation. … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There's no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. However, … Read the whole story