McKinley is the second female recently appointed to a senior management post at the agency. Last November Gatesman named Shannon Baker agency president. Now, … Read the whole story
"We want 72U to be a platform that delivers on our company's purpose, and benefits culture, knowing that it will also benefit our company … Read the whole story
Boulder, Colorado-based agency, Fortnight Collective created the campaign in under 45 days, with the strategic and creative development portions completed in two weeks. Read the whole story
Luxury auto brand Lexus was a big product placement/marketing sponsor of the Weinstein-produced "Project Runway," which airs on A+E Networks' Lifetime and previously on … Read the whole story
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As it publicly sucks up to publishers with free distribution deals, it is piloting a new pay-to-play strategy. Read the whole story
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A new buzzword has popped up that describes a state of mind I had never leveraged in marketing before: FOMO, the fear of missing … Read the whole story
Ace Metrix, a company that tracks how ads resonate (or don't) with consumers, has just completed a study that examines the emotional patterns of … Read the whole story
The North Texas Honda Dealers Association has named Los Angeles-based ad agency Secret Weapon Marketing, as its agency of record. The agency will be … Read the whole story
Marriott and agency Grey New York are expanding the hotelier's "You Are Here" messaging by underwriting a song and music video by DJ Dipha … Read the whole story
Assembly, part of MDC Partners, is naming Michelle McNeill, ex-iProspect, MediaCom, as vice president, social, replacing Brian Aitken. McNeill will be responsible for strengthening … Read the whole story
